NAIL YOUR INSTAGRAM!
A free guide to optimise your profile and get more clients from your content.
What's Inside:
✅ The bio formula that turns sceptical strangers into bookings
✅ The 5 highlight categories every health and wellness profile needs
✅ How to write captions using the words your dream clients are currently searching for
✅ 7 common pitfalls sabotaging your growth
✅ A 90-day audit routine so you can track what works instead of guessing
✅ PLUS a bonus AI prompt to audit your profile in minutes
Who is this guide for?
This is for health and wellness practitioners with real skills and real results, whose Instagram doesn't show it yet. Naturopaths, acupuncturists, massage therapists, yoga teachers, coaches, and clinic owners. If strangers scroll past your profile instead of booking, this guide is your fix.
Why Fundamentals First?
A lot of advice jumps straight to content ideas, tricks and hacks. But if your foundations aren't in place, your bio doesn't say who you help or your highlights send the wrong message, your content is doing all the work with none of the trust behind it.
Fix the foundation once. Then build everything else on top of it.
Meet Your Strategist
I'm Michelle, a brand strategist and designer at Studio Danu in Melbourne, Australia. I help health and wellness practitioners turn scattered content into a profile people trust fast.
I built this framework off real client work, including Aoife from Woof n' Waggle, who used these exact fundamentals to sell out back-to-back workshops and grow her list and following.
