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      <image:title>BLOG - The Triple Threat Content Set: Creativity, Personality &amp;amp; Culture - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>BLOG - The Triple Threat Content Set: Creativity, Personality &amp;amp; Culture - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>BLOG - The Triple Threat Content Set: Creativity, Personality &amp;amp; Culture</image:title>
      <image:caption>While sure your hooks may need some work, or your storytelling might need to be refined - these are all tactics; these are the frosting and sprinkles that make it appealing. But if you’re presenting a buttercream turd (&amp; no, I don’t mean the kind pictured ), you may fool me the first time, but I won’t give you the opportunity to do it again.</image:caption>
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      <image:title>BLOG - The Triple Threat Content Set: Creativity, Personality &amp;amp; Culture - About the Author:</image:title>
      <image:caption>Michelle McCarthy is the founder and creative director of Studio Danu, a creative agency based in Melbourne, Australia. For the last 15+ years, she’s been working across social strategy, brand marketing and launch campaigns, helping brands build content that converts, rather than getting lost in the feed. Past projects have included Bank of America, Spotify and Google, to name a few. Connect with Michelle on LinkedIn or Instagram.</image:caption>
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