Brand Identity Design That Makes You Unforgettable
Transform your business with a complete visual identity system that captures attention, builds trust, and differentiates you from competitors. Professional brand design for Melbourne businesses.
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100+ brands designed | Featured in Inside Small Business
What Is Brand Identity Design?
Brand identity design is more than just a logo—it's the complete visual language of your business. It's how you look, feel, and present yourself across every touchpoint.
A comprehensive brand identity includes:
• Logo System – Primary logo, variations, and lockups
• Colour Palette – Strategic colour choices that evoke emotion
• Typography – Font selections that reflect your personality
• Visual Elements – Patterns, icons, photography style, illustrations
• Brand Guidelines – Rules for consistent application
At Studio Danu, we create cohesive visual identities that:
✓ Capture your brand's unique personality
✓ Resonate with your target audience
✓ Scale across all marketing materials
✓ Stand out in your competitive landscape
The result: A brand that looks professional, feels authentic, and converts customers.
Who Needs Brand Identity Design?
New Businesses & Startups
Launching your business? Start with a professional identity that builds credibility from day one.
Businesses Outgrowing Their Brand
Is your current logo DIY or outdated? If your brand doesn't match your ambitions, it's holding you back.
Companies Rebranding
Market changes, audience shifts, or business evolution—sometimes a fresh identity is essential.
Businesses Without Brand Consistency
If every marketing piece looks different, you're confusing customers and diluting your brand equity.
What's Included in Brand Identity Design
Our complete brand identity packages include:
LOGO DESIGN
• Primary logo design
• Logo variations (horizontal, stacked, icon)
• Logo in multiple file formats (AI, EPS, PNG, SVG, JPG)
• Black & white versions
• Minimum size specifications
VISUAL IDENTITY SYSTEM
• Primary & secondary colour palettes
• Typography system (2-3 font selections)
• Supporting graphic elements
• Photography direction & image style
• Iconography (custom icon set if needed)
BRAND APPLICATION
• Business card design
• Letterhead design
• Email signature template
• Social media templates (8-10 templates)
• Basic marketing materials
BRAND GUIDELINES DOCUMENT
• Logo usage rules
• Colour specifications (RGB, CMYK, HEX, Pantone)
• Typography guidelines
• Dos and don'ts
• Application examples
Our Design Process
WEEK 1: DISCOVERY & STRATEGY
• Brand strategy review (or mini-strategy session)
• Competitive visual analysis
• Moodboarding & inspiration gathering
• Design direction alignment
WEEK 2-3: CONCEPT DEVELOPMENT
• Initial logo concepts (2-3 distinct directions)
• Preliminary color & typography exploration
• Concept presentation with rationale
WEEK 4: REFINEMENT
• Refine selected direction
• Develop full visual identity system
• Create brand applications
WEEK 5-6: FINALIZATION & DELIVERY
• Final revisions
• Brand guidelines creation
• File package preparation
• Handoff & implementation guidance
Our Design Philosophy
Strategy-Led Creativity
Every design decision is rooted in strategy. We don't design based on personal preference—we design for your audience and business goals.
Timeless, Not Trendy
While we stay current, we avoid trendy styles that date quickly. Your brand identity should last 5-10+ years.
Versatile & Scalable
Your identity needs to work everywhere, from tiny social media icons to large-format signage. We design for flexibility.
Authentic & Unique
No template logos. No stock imagery. Every identity we create is custom-crafted to reflect your unique brand.
CLIENT NAME
**[Client Name]** – [Industry]
Challenge: [Brief description]
Solution: [Design approach]
[3-4 images showing logo, brand applications, mockups]
CLIENT NAME
**[Client Name]** – [Industry]
Challenge: [Brief description]
Solution: [Design approach]
[3-4 images showing logo, brand applications, mockups]
CLIENT NAME
**[Client Name]** – [Industry]
Challenge: [Brief description]
Solution: [Design approach]
[3-4 images showing logo, brand applications, mockups]
Featured Brand Identity Projects
Brand Identity Design Packages
ESSENTIAL IDENTITY
Perfect for: Startups & small businesses
Timeline: 3-4 weeks
Starting from: $2,500
Includes:
• Primary logo design (2 concepts)
• 1 round of revisions
• Colour palette (3-4 colors)
• Typography selection
• Basic brand guidelines (PDF)
• Logo files in standard formats
COMPLETE IDENTITY
Perfect for: Growing businesses
Timeline: 5-6 weeks
Starting from: $5,500
Includes:
• Comprehensive logo system
• 2 design concepts, 2 revision rounds
• Full color palette & typography system
• Supporting visual elements
• Business card & letterhead design
• Detailed brand guidelines
• Social media templates
• All file formats
ADD-ONS
• Brand strategy (full): +$7,500
• Website design: From $5,000
• Packaging design: From $2,500
• Social media content templates: $1,200
• Marketing materials: Custom quote
PREMIUM IDENTITY
Perfect for: Established businesses & rebrands
Timeline: 8-10 weeks
Starting from: $10,000+
Includes:
• Everything in Complete package
• Mini brand strategy session
• 3 design concepts, 3 revision rounds
• Extensive brand applications
• Marketing collateral design
• Website design direction
• Custom illustrations/icons
• Brand launch support
• Dedicated project management
Client Success Stories
[Testimonial 1 with before/after visuals]
[Testimonial 2 with brand application showcase]
[Testimonial 3 with business results]
Brand Identity Design FAQs
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Typically 5-6 weeks for our Complete Identity package. Rush timelines available for urgent projects (typically +30% fee).
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Our Complete package includes 2-3 distinct logo concepts. We focus on quality over quantity—each concept is thoughtfully developed with strategic rationale.
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Depends on the package. Essential: 1 round, Complete: 2 rounds, Premium: 3 rounds. Additional revisions available at hourly rate if needed.
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All formats you'll need: AI (Adobe Illustrator), EPS, SVG, PDF, PNG (transparent & white background), JPG. Plus specialized formats for web, print, and embroidery if requested.
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Yes! We offer website design as an add-on or separate service. Many clients do brand identity first, then website design to ensure brand consistency.
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Yes! We offer 50% deposit, 50% on completion for most projects. For larger projects ($10k+), we can arrange custom payment schedules.
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We recommend complete brand identity for consistency, but we offer logo-only packages starting at $1,500. However, you'll likely need the full system as you grow.
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We work across most industries—hospitality, professional services, retail, wellness, tech, and more. Check our portfolio for industry-specific examples.
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Not if designed properly! We avoid trendy styles and focus on timeless design principles. Our identities typically last 7-10+ years before needing refresh.
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We don't have a signature style—we design for your brand, not our portfolio. However, we lean toward clean, strategic design that balances modern aesthetics with longevity.
Complete Your Brand Transformation
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Brand Strategy
Build the foundation before designing. Strategic positioning ensures your visual identity communicates the right message.
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Website Design
Bring your new identity to life online with a custom website designed to convert visitors into customers.
Learn More
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Marketing Campaigns
Launch your new brand with integrated marketing campaigns across digital and traditional channels.
Learn More
Let's Create a Brand Identity You're Proud Of
Book a free 30-minute consultation to discuss your vision and get a custom proposal.
What happens next:
1. We discuss your business, goals, and vision
2. We assess whether we're the right fit
3. You receive a custom proposal within 48 hours
4. If approved, we kick off your project within 1-2 weeks
Questions? Email us here