Marketing for Electricians Who Want to Grow — Without Hiring a Marketing Team
We help Melbourne sparkies turn reputation into visibility, bookings and better jobs.
You're Probably Here Because...
✅ You're booked, but capped. Can't take on more work without hiring, but hiring means more risk, admin, and headaches. You need better jobs, not just more jobs.
✅ You're relying on referrals. Word of mouth keeps you going, but you've got no control over when work dries up. One slow month and you're scrambling.
✅ Enquiries are inconsistent. Some months, you're turning work away. Others you're chasing quotes that ghost you. There's no predictable pipeline.
✅ Competitors look more legit online. You do better work, but their Google reviews, Instagram and website make them look like the obvious choice. Ouch!
✅ You've got zero time for marketing. You know you should be posting, updating your site, staying visible, but you're on the tools 50+ hours a week. Marketing always gets pushed to "next week."
✅ You want to charge what you're worth. Sick of competing on price. The clients who value quality and reliability exist…you just don't know how to attract them consistently, yet!
Sound familiar? This is where most Melbourne electricians sit - good at the work, frustrated with the business side.
What We Actually Do
We're not here to teach you digital marketing or add even more admin to your plate. We handle it —strategically, consistently and without the BS agency runaround!
Turn Completed Jobs Into Content That Attracts the Right Clients
You're already doing great work on-site. We capture it (or help you capture it) and turn those jobs into content that builds authority and attracts your ideal customers—commercial clients, quality renos, the jobs you actually want.
No "follow for follow" nonsense. Real work that demonstrates your capability.
Make Your Vans, Sites and Team Work Harder for Your Brand
Your vans are mobile billboards. Your job sites are showrooms. Your team are walking testimonials. We help you use these offline assets strategically: signage, QR codes, leave-behinds, referral systems that actually work.
Marketing isn't just online. We connect the dots between what you're already doing and what drives enquiries.
Build Local Authority So People Choose You Before Calling Around
When someone Googles "electrician near me" or asks in a local Facebook group, your name should come up. We optimise your Google Business Profile, manage reviews and create locally-focused content so you're the obvious choice in your area.
This is about being found by people ready to book, not just "getting likes."
Keep Your Business Visible Without You Posting Every Night
You shouldn't be on your phone at 9pm trying to think of a caption. We plan, create and schedule your content so your business stays active on social and Google even when you're flat out on the tools.
Consistency without the grind.
Our Most Common Setup for Electricians:
Trade Visibility Retainer
This isn't a cookie-cutter package. It's the approach we've refined working with Melbourne businesses who are serious about growing smarter, not just harder.
What’s Included:
8–12 Pieces of Social Content (Repurposed Smartly)
One site visit or project becomes multiple content pieces across Instagram, Facebook, TikTok and Google Business. We're not creating 50 posts a month; we're creating strategic content that works hard for you.
Google Business + Local Content Optimisation
Your Google Business Profile is often the first thing people see. We optimise it, respond to reviews, post updates and make sure you rank for "electrician [your suburb]" searches.
Monthly Strategy + Reporting (Kept Simple)
45-minute monthly check-in. We show you what's working (enquiries, visibility, engagement) and adjust based on your goals. No marketing jargon, straight to the point.
Investment: from $5,000/month
3-month minimum commitment. No lock-in contracts after that - stay because it's working, not because you're trapped.
Offline Marketing Support
Van signage refresh, leave-behind cards, QR code systems for referrals, job site signage - we help you leverage the physical touchpoints you already have.
This Works Best For:
Electricians turning over $350K+ annually
Businesses with 2+ sparkies (or planning to hire)
Owners who are booked but want more control
Businesses tired of competing on price
This Isn't For:
Solo sparkies just starting out
Businesses looking for a quick fix
Teams unwilling to invest in growth
Owners who want to micromanage every post
We've Helped Service-Based Businesses Turn Reputation Into Results
We don't only work with electricians, but we do specialise in helping local service businesses like yours build visibility and authority.
“I don’t even know how to put into words how much working with Michelle has shifted things for me, both in my business and in my mindset.
I’ve been working with her for just over a year now, starting right when I was facing a huge rebrand and honestly she’s been nothing short of magic. Since I have began working with Michelle my business has boomed, growing into something very special and unique. Previously just a dog daycare with Michelle’s help we’ve launched new training programs, our grooming side has exploded, and we just held a completely sold-out client workshop on training education which I NEVER would have pulled off without the marketing strategy she helped put in place. It all actually felt easy, fun, and totally on-brand.”
-Aoife O’Leary, Owner, Woof n’ Waggle
How this works:
Questions Melbourne Electricians Like To Ask Us
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Yes. We work with several Melbourne electricians and trades businesses. You won't be competing with other clients in your service area; we're very selective about geography and specialisation. If we’re already working with a direct competitor, we’ll tell you straight on our initial call and point you in the direction of someone else who can help.
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Minimal. We'll visit your jobs (with permission) or work with photos you're already taking. Monthly check-ins are 45 minutes max. We handle everything else.
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Then you're in a great position to be strategic by building authority, so you attract better clients, command higher rates, and have a consistent pipeline when referrals slow down.
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Most electricians notice improved Google visibility within 4-8 weeks. Enquiry quality improves around the 2-3 month mark as your content builds authority. This is about sustainable growth, not quick fixes.
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Sure, but most sparkies don't. You're a qualified electrician, not a content strategist. We handle the thinking, creation and consistency so your business stays visible even when you're flat out on the tools.
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3-month minimum to build momentum and see results. After that, no lock-in. Stay because it's working, not because you're stuck.
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We're selective about who we partner with because we treat this like a partnership, not a vendor relationship. You won't get a junior account manager learning on your dollar; you work directly with us. We work to get you results! And we speak your language, not complicated (but useless!) marketing jargon.
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Good. We're not here to sell you a new website unless it's genuinely holding you back. We work with what you have and optimise from there. Website refresh can come later, if needed.
Ready to Build a Smarter Pipeline?
Book a quick intro call. No pressure, no generic pitch, just an honest conversation about whether this makes sense for your business.
Studio Danu
Based in Melbourne's Western Suburbs. Strategic marketing partner for electricians and trades businesses across Melbourne and regional Victoria.